Amy Barry joined Suffolk University Athletics Department as its Sports Information Director in 2015 and enters her fifth academic year as the primary media relations contact for the Dearptment and the Rams’ 19 varsity sports in 2019-20.
Through just four years in Beacon Hill, Barry has transformed Suffolk's Athletic Department through the visual and written word. Her branding skills helped engagement over the Rams' social media pages on Facebook, Instagram and Twitter, while her hashtag development of Ram Nation created a new culture for the department. She spearheaded two new initiatives including Rams Reflection, a personal reflection from seniors and captains of Suffolk teams to share personal experience from their student-athlete careers, and the department's invovlement in the White Ribbon Day movement in 2017.
Barry has been instrumental in multiple team and individual student-athlete honors and recognitions over the course of her few years as the program has seen its first-ever national players of the week in men's soccer Christian Restrepo (2017) and women's basketball Georgia Bourikas (2017-18).
In her third year with the department in 2017-18, Barry was recognized by her peers as the Great Northeast Athletic Conference (GNAC) Sports Information Director of the Year, the first Suffolk SID to receive the recognition.
Barry’s conference acknowledgement came on the heels of national recognition as four of her publications gathered five awards in the 2017-18 College Sports Information Director Association’s (CoSIDA) Publication & Design Contest. Among the bunch was the 2018 Softball Media Guide and the 2017-18 Men’s Hockey Media Guide, which were tabbed “Best in the Nation” and “Best Cover,” respectively. The 2017-18 award haul gives Barry and Suffolk University six honors and awards in the national design competition over the last two years, all of which belong to Barry, for excellence in publications, writing and overall service to the media. Barry's first acknowledged on the national scene came in 2016-17 for her 100-win milestone graphic, which was created to recognize the success of Suffolk's winningest softball coach Jaclyn Davis. The graphic was named "Best in the Nation" by the College Sports Information Directors of America. Barry won the honor in the Infographics Program/Game/Event Feature College Division of the 2016-17 CoSIDA Publications and Digital Designs contests.
No stranger to Boston, Barry returned to Beantown after serving a one-year stint as Assistant Director of Athletic Communications at Columbia University. She brought with her four years of Division I experience in the athletic media relations field.
During her time in the Big Apple, Barry was the media relations contact for several sports teams including the men’s and women’s fencing programs, who not only captured their respective 2015 Ivy League titles, but also combined for the 2015 National Fencing Championship. She was also the media contact for the 2015 Ivy League champion men’s tennis team, women’s basketball, women’s tennis and women’s volleyball teams. Barry led the effort to bring behind the scene footage of select athletic events to Lions fans and was the author and statistician behind each of her sports broadcasts. Atop of her sport-specific responsibilities, she was the key ingredient in enhancing the Lions social media presence on Facebook, Instagram and Twitter. Barry led the athletic department’s social media drive on the University’s Giving Day in October 2014 to help the department raise over $2 million dollars.
Barry’s roots in the field came way of Columbia’s Ivy League foe, Harvard University where she worked as an Athletic Communications Assistant for the 2013-14 athletic year. While working with the Crimson, she aided the Office of Athletic Communications who produces content for one of the largest Division I athletic departments in the country. Along with assisting in the publicity for basketball, football, ice hockey and lacrosse, she served as the primary contact for men’s and women’s fencing, coed and women’s sailing, women’s tennis and men’s volleyball. Barry also played an intricate role in growing Harvard athletics’ social media platforms.
Prior to her role as an assistant, Barry interned with the Crimson’s Office of Athletic Communications for two years where she contributed to the media relations efforts for a variety of Harvard’s 42 varsity teams. In addition to day-to-day and game-day tasks, Barry played a key role at the 2012 NCAA Men’s Lacrosse Championships hosted by Harvard at Gillette Stadium.
The Manchester, New Hampshire, product worked as Sports Information Director of the Boston Blades, a professional women’s hockey team in the Canadian Women’s Hockey League, for the 2012-13 season. As the media liaison she produced various communication materials including media guides, game notes, press releases, while also keeping statistics at all the Blades home contests during their first regular and Clarkson Cup championship season.
A 2012 Magna Cum Laude graduate of Salem State University, Barry earned a Bachelors of Science in communication with a minor in business. A four-year letterwinner for the Vikings’ women’s basketball team, Barry served as captain of the squad for two seasons, while also holding titles of President of the Student Athlete Advisory Committee and Sports Editor of The Log. Her excellence on the court, in the classroom and community was rewarded upon graduation as a Silver Key recipient. Barry furthered her education at Southern New Hampshire University, where she completed her Masters of Arts in communications in December 2014.